Two little words: global reach. A web site allows users around the world to learn about your company or organization easily and instantly. If reaching such a wide range of users is important to your company, a web site will be one of the best and most cost-effective ways you can do it.

Carefully planned, a web site should meet the communications needs of a wide array of users. It allows them to save time and effort knowing they can get what they need directly from your site. It also saves you time and money because your customers can get the information themselves. If your web site gets 1,000 hits per month, you have just saved the time needed to deal with 1,000 telephone calls, emails or letters!

A web site also:

• Allows you to set up two-way information flows with your users. Bulletin boards and online polls allow you to find out what your users think.
• Can be an effective advertisement for your company, helping you attract both customers and new staff
• Effectively promotes events
• Delivers your key messages to the people you most want to reach

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